Ego Strength Marketing

By Tiffany A. Dedeaux

I reached out to a marketing expert to come and visit with another small business owner.  He declined, saying he’s getting out of the biz and deploying his skills on his own behalf. It seems his last straw was a client on the third or fourth rebranding scheme of the year coming in with new ideas.  The new ideas weren’t good, even the second consultant agreed.

Image by of people holding up light bulbs

The thing is with all the ideas that were tested, one was the clear winner and it came from a fourth party. Didn’t matter what idea won, the second consultant wanted to do what they wanted to do, the business owner just went with their idea, and the expert is now pivoting to a new crowd-sourcing business model.

Image by of business people brainstorming

His point?  It’s called marketing because you cater to what the market wants and not your own ego-driven desires.

What does your market want from your business?  From you as a job candidate?

About Tiffany A. Dedeaux

Tiffany is an ICF Career Coach and a cross-pollinator of ideas with a background in broadcast journalism, social and ecopsychology, and coaching. Tiffany’s nearly two decades of experience has helped her to identify the power of story in connecting us to each other as well as to our environment. A believer in the power of reflection, practical application, and celebrating victories, Tiffany understands that the more we all live our dream, the more we can model it for future generations.
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